As a London-based global real estate consultancy, Piccadilly Estates understands that the world’s most discerning investors seek assets that offer both financial resilience and an unparalleled lifestyle. While serving our clients across global hubs like London, Dubai, Miami, and Greece, we observe that the boundaries of luxury real estate are not seasonal.
The prime and ultra-prime ski property market is currently demonstrating this perfect blend, weathering economic fluctuations with remarkable stability. Let’s delve into the latest analysis on the markets that define winter wealth.
The Power of the Prime Market: 3% Growth
Growth Driven by Equity Strength
The resilience of prime ski properties in the market is remarkable. Acquisitions in this segment are largely driven by equity-rich buyers, which acts as insulation against interest rate volatility. Over the past year, average prime ski property prices climbed by 3%, and prices remain 27% above pre-pandemic levels. Chronic supply constraints and the enduring demand for mountain living, often catalysed by remote working, underpin this trend.
SAVILLS SKI PRIME PRICE LEAGUE
The following table offers a comparative snapshot of leading global ski resorts ranked by average asking price per square metre.
| Rank | Resort | Country | Average Price (€/m²) | Annual Change (YoY) |
| 1 | Aspen | USA | > €35,000 | Stable |
| 2 | Val d’Isère | France | €29,500 | +2% |
| 3 | Gstaad | Switzerland | €29,000 | +1% |
| 4 | St Moritz | Switzerland | €28,900 | Stable |
| 5 | Courchevel 1850 | France | €28,500 | +3% |
| 6 | Verbier | Switzerland | €26,900 | +1% |
| 7 | Andermatt | Switzerland | €24,000 | Stable |
| 8 | Zermatt | Switzerland | €23,500 | +2% |
| 9 | Méribel | France | €22,500 | +3% |
| 10 | Vail | USA | €22,000 | Stable |
The Exclusive World of Ultra-Prime
For Ultra High Net Worth Individuals (UHNWIs), the ultra-prime segment represents true exclusivity, with Aspen leading the market. In Swiss centres like Gstaad, many sales are conducted off-market due to scarcity and discretion, often reaching record prices between €40,000 and over €75,000 per square metre.
TOP 10 ULTRA-PRIME SKI RESORTS
The following table highlights the top-tier resorts in the Ultra-Prime segment based on the average asking price per square metre.
| Rank | Resort | Country | Average Ultra-Prime Price (€/m²) |
| 1 | Aspen | USA | €68,900 |
| 2 | Gstaad | Switzerland | €51.500 |
| 3 | Val d’Isère | France | €45.600 |
| 4 | Vail | USA | €45.400 |
| 5 | Courchevel 1850 | France | €44.800 |
| 6 | St Moritz | Switzerland | €43.500 |
| 7 | Zermatt | Switzerland | €40.900 |
| 8 | Verbier | Switzerland | €40.500 |
| 9 | Méribel | France | €39.200 |
| 10 | St Anton | Austria | €36.000 |
Outlook: Investment for the Future
Investors should note rapidly appreciating markets like Cortina d’Ampezzo (Italy), co-host of the 2026 Winter Olympics, and Niseko (Japan), Asia’s premier destination. The strongest market outlook applies to resorts with low supply, openness to foreign buyers, and high climate resilience, a key future-proofing consideration.
SKI RESORT OUTLOOK: KEY INDICATORS
The table below summarises four key indicators used to assess the investment outlook for ten key Alpine resorts over the coming year.
Your Place at the Peak with Piccadilly Estates
Whether you are seeking a generational family asset in the Swiss Alps or a lucrative, year-round investment in Colorado, the global ski market offers stability and growth potential. With our international expertise spanning London, Dubai, Miami, and Greece, Piccadilly Estates is uniquely positioned to guide and manage your international luxury property portfolio.
Contact Us
Contact Piccadilly Estates today to benefit from our bespoke consultancy services regarding your ski property investments.
Source: Savills Research
