The Whiteley

The Whiteley
Specifications

Queensway,London

W2 4YN 

£4,325,000 to £39,500,000

The Whiteley is a landmark project transforming London’s first department store into an ultra-luxury residential and lifestyle destination. Blending Grade II-listed historic architecture with contemporary design, it features a limited collection of 1–5 bedroom apartments, penthouses, and London’s first Six Senses hotel & residences. More than just a home, The Whiteley offers a lifestyle destination that combines privacy, wellness, and prestige.

Development highlights

  • Iconic Redevelopment: A landmark transformation blending heritage architecture with cutting-edge design.
  • Diverse Residences: 139 private apartments, ranging from two to five bedrooms, offering flexibility for different buyer profiles.
  • Luxury Brand Partnership: Home to the UK’s first Six Senses Hotel & Spa, providing residents with world-class wellness, hospitality, and lifestyle services.
  • Six Senses Place Membership: Access to an exclusive club with wellness suites, social lounges, and co-working facilities.
  • Spacious Interiors: Ceiling heights between 2.75m and 6.1m, ensuring light-filled, airy living spaces.
  • Flexible Use: Selected residences can be placed into the hotel program for short-term use, enhancing investment versatility.

Site Plan

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Why Invest in The Whiteley Project?

  • Rental yield %4.2 – %5 
  • Superb Location: Positioned in Bayswater, moments from Hyde Park, Kensington, Notting Hill, and Paddington.
  • Strong Capital Growth: Redevelopment projects in prime central London historically deliver robust long-term value.
  • Premium Rental Demand: Hotel-integrated residences attract high-net-worth tenants seeking luxury and flexibility.
  • Dual Income Opportunities: Potential for both traditional long-let rentals and hotel-style short-term income.
  • Prestige & Exclusivity: Association with Six Senses enhances global recognition and ensures lasting demand.




Education

  • Prestigious Schools: Within reach of some of London’s leading private schools.
  • International Options: Nearby international schools make it attractive for expatriate families.
  • University Access: Easy connectivity to central London universities such as Imperial College, LSE, and UCL.
  • Investment Stability: Strong education infrastructure boosts long-term property demand.

 

Economy

  • As a global hub of finance, law, and culture, London remains one of the world’s strongest and most resilient markets. Bayswater’s large-scale regeneration makes The Whiteley a prime investment opportunity with long-term value growth and secure capital preservation.

 

Transportation / Access

  • Central Connectivity: Close to Bayswater and Queensway underground stations, offering excellent citywide access.
  • Major Hubs Nearby: Paddington Station provides Heathrow Express and Crossrail/Elizabeth Line connections.
  • Walkability: Hyde Park, high-end retail, and fine dining all within walking distance.
  • Lifestyle Amenities On-Site: With gym, spa, swimming pool, and padel court, daily needs and leisure are fully integrated.
  • Car & Travel Friendly: Secure underground parking adds comfort for residents with vehicles.

 

Local Area

The Whiteley is located in Bayswater, one of London’s most dynamic neighbourhoods undergoing significant regeneration. With Hyde Park and Kensington Gardens nearby, residents enjoy a perfect balance of nature and city living. Surrounded by shopping, dining, and cultural landmarks, Bayswater is becoming one of London’s most prestigious addresses.

Education

Close to leading schools such as Pembridge Hall, Francis Holland, and Wetherby School. Universities including Imperial College London, UCL, LSE, and King’s College are easily accessible.

Transport

  • Walking distance from Queensway (Central Line) and Bayswater (Circle & District Line) stations. 25 minutes from Paddington Station to Heathrow Airport.

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