100 Kensington

100 Kensington
Specifications

100 West Cromwell Road

W14 8PB

£895,000 to £2,160,000

100 Kensington presents an opportunity for luxurious living in one of London’s most prestigious and historic neighbourhoods. Whether you are seeking a permanent residence, a pied-à-terre in the city, or a strong investment, this project exceeds expectations. Combining contemporary architecture with classic London elegance, the development offers a distinguished collection of studio, 1, 2, 3-bedroom apartments and penthouses. Prices start from £950,000.

Development highlights

  • Luxurious & Prestigious Locale: Located in the Royal Borough of Kensington & Chelsea, one of London’s most prestigious areas. Having a “Royal Borough” status adds to the perception of high value and elite living. 
  • High-End Facilities & Amenities: 20-metre swimming pool, state-of-the-art gym, fitness studio, cinema, social and event spaces—all signs of premium lifestyle. 
  • Skyline / View Premium: “The Oria” is planned to be a 29-storey tower; among the tallest residential buildings in the borough—this gives residents panoramic views and differentiation. 
  • Variety of Apartment Types: Options for 1, 2, and 3-bedroom apartments; ability to cater to different buyer / tenant profiles. 

Off-Plan Opportunity: Early access to units may allow for more favorable pricing or payment plans, appealing for investors looking to enter before completion.

Site Plan

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Why Invest in the 100 Kensington Project?

  • Potential for Capital Appreciation: Due to its premium location, views, and high-quality amenities, the project looks well placed to see value growth over time.
  • Strong Rental Demand: High quality, desirable area; amenities and location make it attractive to tenants expecting premium living; likely good occupancy rates.
  • Competitive Edge in the Market: Features like height, views, swimming pool, cinema, event spaces distinguish it from standard offerings. These can justify premium prices/rents.
  • Flexibility Across Segments: Different apartment sizes/types allow targeting both small households (singles, couples) and families; plus attractive to investors seeking varied tenant mixes.
  • Lifestyle Appeal: Beyond simply a place to live, this type of property appeals to those seeking high lifestyle standards—wellness, entertainment, social areas.

 

Education

  • Access to Top Schools: Kensington & Chelsea contains some of the UK’s highest-rated private and public schools; beneficial for families. 
  • Varied School Options: Private (independent) schools, state schools, and likely some international schools in or near the area; gives choice depending on preference and budget.
  • Universities Reachable: With good transport links, many London universities are accessible; suitable for students or households valuing proximity to higher education institutions.
  • Long-term Value via Education: Areas with strong schools tend to hold and grow property value over time; this adds an extra safeguard for investment.

 

Economy

London remains one of the world’s leading centres of finance, law, technology, and creativity. Kensington continues to be a top choice for investors thanks to capital preservation and long-term value growth.

 

Capital Growth & Rental Market

Kensington is one of London’s most stable and valuable real estate areas, offering strong rental income potential and opportunities for long-term capital appreciation.

 

Transport

  • Tube / Underground Stations Nearby: West Kensington, High Street Kensington, Kensington Olympia, Earls Court are all in the vicinity. 
  • Key Road Links & Airport Access: Proximity to Cromwell Road gives good road connections; Heathrow Airport to the west is more accessible.
  • Access to Shopping & Culture: Near High Street Kensington, Knightsbridge, Westfield London etc.; good for luxury shopping, restaurants, cultural amenities.
  • Walkability and Local Life: Kensington is well known for being walkable, having green spaces, cafes and local amenities—beneficial for everyday life without needing long commutes.

Local Area

Kensington is renowned for luxury shopping, cultural richness, and its aristocratic character. Nearby landmarks include the Natural History Museum, the Victoria & Albert Museum, and the Royal Albert Hall. Hyde Park and Kensington Gardens provide green spaces in the heart of the city. Michelin-starred restaurants, art galleries, and private members’ clubs add to its unique lifestyle.

Education

The area hosts some of London’s top private schools, including Thomas’s, Wetherby School, Pembridge Hall, and St Mary’s School. Imperial College London, one of the world’s leading universities, is located in Kensington, while UCL, LSE, and King’s College are also easily accessible.

Transport

Access to High Street Kensington (Circle & District), Gloucester Road (Piccadilly, Circle & District) and Kensington Olympia (Overground) stations on foot. Heathrow Airport is 25 minutes away, Oxford Circus is 10 minutes away, Victoria is 8 minutes away.

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